What Is Social Media Marketing and Why Do I Need It?

There are always a ton of questions circling the whole “social media marketing” thing such as;

  • What is social media marketing?
  • Why do I need it?
  • What do I have to do to get my business on social platforms?
  • How do I network on social media?
  • How does social media marketing benefit me, my business or my brand?

Well, stick around a bit longer and we’ll answer all those questions. Even if you’re not in charge of marketing or don’t own a business, but you just want to know what all the hype is about…keep reading.


SMM is using online social platforms like Facebook, YouTube, Twitter, Instagram, LinkedIn, and Pinterest, to boost brand awareness, connect with current customers, find new ones, network with other brands and “listen” for chatter around the social web about your brand.

SMM is publishing great content on some of these channels that engage your target audience, start conversations about your brand, help boost web traffic and overall boost sales.

social media marketing


Getting your business or brand on social media platforms is more important than ever before. Billions of people are using the social web daily, which is giving you the chance to connect with thousands of more people than you would through traditional “old school” marketing ways. Imagine 20 years ago, you finally get your first newspaper ad published in the local paper, how many people saw it? How many people picked up the phone and called after reading it to buy your product or service? Not many.

Now imagine you take 3 mins to pop a quick post with great content up on your company’s Facebook page. You haven’t even had time to move onto the next task and 10 people have seen it, 4 have “liked” it and it even got a few shares! The next morning you come back and your post has over 1000 views, 152 people liked it and…well you get the point. People are spending SO MUCH TIME on social media, that if you are posting GREAT content, it will get noticed. Social media marketing allows you to instantly get your brand in front of thousands of people and it allows you to connect with more than just your local community.


This is truly the easy part. It only takes a few minutes to set up business profiles on all of the social channels. Facebook, Linkedin, Twitter, Instagram, and YouTube are only a small select few to choose from. These are just the most popular right now, easy to use and have the most users worldwide. But you can also market on channels like;

  • Snapchat
  • Tik Tok
  • Messenger
  • Tumblr
  • Reddit
  • WhatsApp
social media marketing

Each channel is designed to meet different needs. Some channels are great for video posting and sharing, some are meant for great quality photos. Other social media platforms are best suited for more “serious business” and some are perfect for a bit of everything.
Knowing your goals will help you determine which channels you should be on. Don’t waste your time and energy posting on the wrong channels. Make sure you are in the same place as your potential clients & customers.


This is yet another relatively easy step IF you actually do it. Creating a business page and not being active on that page is like baking a cake without all the ingredients. You can’t skip a few steps in the recipe and expect a cake to bake. Just like you can’t make the page, add a few posts and then peace out and expect engaging customers and sales to roll in. It just doesn’t work like that.

Networking on social media is a walk in the park though and has the potential to do great things for you. From the moment you activate your account, you should be looking for other influencers to follow, you should be listening for talk about your brand, listening to what your target audience wants or needs and communicating with everyone who interacts with your content.

Every time someone comments on your content, reply. Every time someone leaves a review or recommendation (good or bad), reply. Every time someone shares your post, thank them. Every time someone posts something relevant or something you love, share it. IT DOESNT HAVE TO BE COMPLICATED.

social media marketing


SMM has the potential to do amazing things for your business if you use it right. By being on the right channels, posting the right content for the right audience, engaging with that audience and networking with people from all over, you can drive web traffic, drive sales and potentially grow your business into the empire you’ve always dreamt of running.

When social media marketing first came around, it was a laughable topic for most. “Oh, you’re a social media manager? lol, so what is your real job then?” It wasn’t taken seriously because the thought that people were being paid to spend all day on Facebook and Twitter was just outrageous. But what’s truly outrageous is that companies are becoming billion-dollar enterprises BECAUSE of social media.

Brands like;

Are just a select few out of thousands of brands that are totally rocking their social media. They post great content, wicked images, snappy comments, and hilarious video ads. Take a scroll through a few of these channels and you’ll see what we’re talking about. (makes some notes along the way)

With a good knowledge of social media, a solid content calendar in place and the motivation to rock it, you can have a booming social channel like the businesses listed above. If social media marketing has you excited yet still overwhelmed, seek out a pro to give you hand.

The team at Blackbear can help you and your team learn to take control of your SMM and blow your competition out of the water. If you’re just looking for someone you trust to take over completely and run the show for you, we can do that too. Contact us today for a free consultation and bring your social media marketing out of hibernation.